When determining our approach, we ask 3 important questions:
What does the product deliver?
Understand the product-specific clinical, efficacy, and safety benefits combined with health economic value.
Compare with other products to determine opportunity for product differentiation.
How does it impact the customer?
Identify downstream needs beyond the product. Answer the needs of the customer, whether channel, provider, or influencer.
How do we fill gaps to deliver value?
Develop creative solutions to fill stakeholder gaps and go above brand to impact quality and outcomes. Develop stakeholder-specific messaging to address those gaps.
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