From branded full-scale product launches to population health initiatives, we're changing the way payers, HCPs, and patients engage with information.
From pre-launch through launch, we worked in collaboration with our Novartis clients to deliver a diverse set of materials for payers, healthcare providers, and patient audiences. Five core resources addressed the core brand challenges, setting up the field teams to address their customers' concerns head on.
POPULATION HEALTH INITIATIVES
If there's one thing payer customers really want, it's good old-fashioned partnership. In collaboration with several of our pharmaceutical manufacturer clients, we developed brand-agnostic tools that could be shared from payers to their provider networks and case managers to improve patient outcomes in key therapeutic areas. Going beyond the brand makes for more successful customer relationships and healthier patients.